Careers

CRM Development Lead

PURPOSE:
AS Roma is working to engage its fans and other stakeholders by using digital touchpoints and data: as CRM Development Lead you will be responsible for customer acquisition, retention and conversion. You will develop and execute the CRM multichannel campaigns (email, web push, mobile push, SMS, automations) being the gatekeeper for all customer data in the Marketing department.

MAIN RESPONSIBILITIES:

Customer Relationship Management

Drive customer acquisition, retention and conversion, being the gatekeeper for all customer data
Coordinate the production of automated campaigns

Campaigns

Collaborates with a variety of functions (merchandising, ticketing, sponsorship) executing CRM campaigns in line with business needs and objectives
Coordinate lead generations campaigns to grow fan database, in line with GDPR
Maximise all opportunities for data capture
Map and design customer journeys based on business needs and fans’ engagement
Create A/B tests to optimize the communications to fans

Technology

Work closely with the Technology department to optimise all marketing automation data feeds to AS Roma’s data lakE

Analytics

Maintain CRM dashboards/reports to provide up-to-date information to manager
Track database growth and propose corrective action plans
Create standards and best practices for fans’ data and campaigns
Identify improvements and innovations to interact with consumers more effectively
Execute post campaign analysis - based on defined KPIs

REQUIRED SKILLS:

+6 years of experience in managing CRM operations
Bachelor's degree or equivalent experience is required
Excellent knowledge of Marketing Automation platforms
Strong knowledge of the CRM space, including best practices and industry trends
Good knowledge of HTML/CSS
Experienced in B2C, web analytics & data visualization tools
Experienced in developing and executing CRM growth strategies
Have the ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail
Experience managing and reporting against multi-year plans, budgets, KPIs and milestones
Be able to talk with numbers and prepare presentations with analysis
Fluent in English and Italian

Are you interested? Send your resume!

If we do not contact you within 15 days, please consider the job search closed.

Business unit	MARKETING
Sedi	Sede Eur - Viale Tolstoj 4-6